behavioural decision theory

behavioural decision theory
соц. поведенческая теория (принятия) решений (подход к пониманию процесса принятия решения; включает психолдогические модели, учитывающие влияние личностных качеств лица, принимающего решение: в частности относятношение к риску, к оценке отдаленных последствий принятых ими решений, к воздействию их на достижение целей других людей и т. п.)
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Англо-русский экономический словарь.

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